Kōwhaiwhai Māori pattern on Ngaru Toa garment — traditional indigenous art applied to premium streetwear

Kōwhaiwhai: The Patterns Behind Ngaru Toa

Kōwhaiwhai are flowing Māori patterns often seen on the rafters inside wharenui, or meeting houses. They are part of Māori art and storytelling, and inspire Ngaru Toa designs.

What do the patterns mean?

Kōwhaiwhai can tell stories about ancestors, identity and connection. Their meaning depends on the pattern and the people it belongs to. Red, black and white are common colours.

Traditional kōwhaiwhai Māori scroll pattern in red, black and white — ancestral curvilinear design from Aotearoa

Our designs

Ngaru Toa brings Māori art and everyday clothing together. Kōwhaiwhai inspired designs reflect our connection to culture and home.

Ngaru Toa kōwhaiwhai pattern — bold Māori koru spirals in brand red, black and white on premium indigenous streetwear

Wear your connection

Explore Ngaru Toa clothing at ngarutoa.com and find a design that speaks to you.

Read next: Māori patterns and their meanings | The meaning of the koru

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