Our Story

Established in 1991 on the East Coast Beaches of Te Tairawhiti, Gisborne, New Zealand. Ngaru Toa heritage apparel was created for people with a passion for coastal living.
The NTA story begins with a love of the ocean, surfing, a touch of Maori ingenuity and a pioneering East Coast spirit. Founder Eddie Daly was just 24 years old when he was inspired to create his first T-shirt design using his skills learnt in high school art classes and surfboard spray designing.
The original “Eddie” design portrays a cultural mix of Maori inspired art with strong ocean warrior foundations this ultimately grew into Ngaru Toa  ‘Wave Warrior’ the brand that exploded on to the Kiwi surf scene in the early 90’s.
Before long, Eddie was making shirts and hoodies for all of his surfing whanau ‘family’ and friends. 
NGARU TOA AOTEAROA a true East Coast NZ ocean icon was born!