Our Story

Our Story – The Ngaru Toa Aotearoa Heritage

Our story begins on the East Coast beaches of Te Tairāwhiti, Gisborne, New Zealand—where the roots of Ngaru Toa Aotearoa were planted in 1991. Designed for those who live and breathe coastal life, our story is one of culture, creativity, and a deep connection to the ocean.

Founder Eddie Daly, inspired by his love of surfing and Māori identity, used his art class skills and surfboard spray designs to create his very first tee at just 24 years old. That design evolved into the “Eddie” shirt, combining Māori artistry with ocean warrior themes—an aesthetic that would become the foundation of the now-iconic Wave Warrior brand.

What started as a grassroots movement among surfing whānau quickly grew into a symbol of identity, pride, and heritage. Ngaru Toa Aotearoa isn’t just a brand—it’s our story, our legacy, and a tribute to those who ride the waves of tradition and change.