Māori heritage textile pattern representing whakapapa and ancestral identity — Ngaru Toa

Whakapapa: Māori Identity and Clothing

Whakapapa is about who we are and where we come from. It connects us to our ancestors, whānau, land and community.

What is whakapapa?

Whakapapa is often translated as genealogy or family history, but it means more than a family tree. It connects generations and helps us understand our place in the world.

Clothing and connection

Clothing can help us express our identity. Māori designs can carry meaning and remind us of our culture, our people and home.

For Māori living in Australia, a favourite tee or hoodie can be a simple way to feel connected to Aotearoa. For tamariki, cultural clothing can help start conversations about who they are and where they come from.


 

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